And what happens is when you get a choice, you're more empowered and you are more curious and you have more of a tendency to lean in and be bold. Would you like to try that or would you like to have a driver partner pick you up?' So you get to choose. If you ask for a ride from one address to another and those two addresses fall within the route set that self-driving cars serve, you'll get a notice that says, 'Hey, you've been paired with a self-driving car. And we can make an experience that's even better so people will like it even more. There are about 40,000 people a year in the United States who die in car accidents, and that number is going up. It's because of distracted drivers and devices. You can imagine a world where people would have mobility like they do with Uber today, but at a price point that matches their wallets better and also has a better level of safety. Self-driving is a really fantastic opportunity for Uber to have a product offering that's safer, better and less expensive. Why is it so important to Uber and its future?

Related: Uber wants to fast-forward to 'cities of the future' starting in Dallas Self-driving technology is pricey to develop and comes with a lot of risks. His comments have been edited for brevity and clarity. On Tuesday, the company will host a town hall in Dallas where the public can learn more and ask questions. Ahead of the event, The Dallas Morning News spoke to Eric Meyhofer, head of Uber's Advanced Technologies Group. Eric Meyhofer, head of Uber's Advanced Technologies Group, will lead the town hall on Tuesday, Oct. It's pressing ahead with plans for a self-driving future by mapping other cities - including Dallas. Uber's self-driving cars are back on the road in Pittsburgh, near the headquarters of its Advanced Technologies Group.

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